Here at Yelter we understand exactly what it takes to rank your company’s website. With years of experience working with dozens of clients, both nationally and internationally plus a deep understanding of both on-page and off-page SEO, we can deliver marketing results that can drive growth and increase sales.
Why Choose Our SEO Service?
Depending on the industry that you are in, SEO may or may not make sense for your business. We’ll be upfront and honest with you, we don’t want your money if we don’t think our SEO service can help you.
Search engine optimisation should not be confused with PPC (Pay Per Click) advertising. Google, along with Yahoo and Bing, have paid advertisements that charge a business every time their ad is clicked. In the email marketing industry this click currently costs about £15.00 per click. Globally there are 75,000 searches per month for “email marketing”. If even 1% of those searchers clicked your ad, that would cost your business over £11,000 per month. If you targeted your ads to just the UK, then you would still be looking at a PPC bill of approximately £1000 per month.
Instead of running paid advertisements to get visitors to your website, some companies prefer to optimise their website. So now those same visitors might only cost £300 – £400 per month if your website has one of the top spots in Google. So for example, an email marketing company that previously did not generate any online business, could now pay for their marketing investment by acquiring just one or two new clients. The question that you need to ask yourself is “does this make sense for my business?”.
The three essential elements of SEO are effective communication, useful information and high quality backlinks. – SEO Refugee
Why Your Search Ranking Matters
Having a higher ranking than your competitor down the street means you have the first opportunity to sell to a customer because they haven’t even considered them yet. Making those extra sales every month can mean the difference between rapid growth and business stagnation. The bottom line is that it’s really all about putting more money in your pocket.
How Can our SEO Service Help You?
Just as you are the expert in your industry, we are the experts in ours. We can help your business choose the right keywords to target; that we know will make a big difference to your bottom line. We need your ideas of course, after all you are the experts on your product, but then we run these keywords through our analysis, to find out which search terms will produce the most profit. We base our suggestions off search volume per month, how difficult it will be to rank and how well we think the keyword will convert. It is also very important to make sure they keywords we select will actually satisfy what the customer is searching for.
When someone searches “kitchen worktops” we’re not really sure what buying stage they are in. Are they gathering some information on kitchen worktops or are they ready to buy? However people searching “kitchen worktops London” probably want to go and take a look in a local showroom to make their purchase. Then you have searchers that search for exactly what they want like “black granite worktops London”, these people are probably ready to buy just that, they just need to find somewhere local that can provide it. By targeting each keyword you’ll be able to get customers you know are ready to buy and several thousand website visitors that could be persuaded into becoming buyers.
When someone searches for a specific service rather than a product – “plumber London”, they are usually ready to buy. They may need a bit more information, but they know they need your service. This means it can be very profitable for a small business to rank well in Google etc for their “service offering” + “city name”.
SEO Service with NO Contract
Every keyword will have a different amount of competition. Obviously more difficult keywords with higher search volumes cost quite a bit more to rank. A keyword like “cheap loans” is much more difficult to rank for than florist London. This is the reason that we ask that every new client request a free quote from us, as this enables us to better assess your needs. You can fill out the form on our website and one of our SEO consultants will be in contact with you. By doing this in no way are you obliged to use our services. Most websites cost £300-1000 to rank per month which includes a site audit, keyword selection and link building.
Unlike the majority of companies, we don’t make you sign a contract. That means if you are unsatisfied you can leave at any time. It normally takes about 3 months start seeing the desired results. We have had clients achieve rankings much faster than that, but we believe it’s better to provide realistic expectations.
What is SEO?
Search Engine Optimisation is a key process in a successful marketing campaign. Maximising your websites potential ranking on the major search engines such as Google, Yahoo and Bing is what will drive visitors and potential customers to your business.
Do I really need SEO?
In a nutshell, absolutely. If you have a website, you want people to be able to find it. Quality SEO will help give your website the best chance of ranking high when someone searches for you or your products / services.
I’ve heard of on-site and off-site SEO, what is the difference?
On-site SEO is the process of optimising your website in terms of its structure, layout and content.
Off-site SEO is the process of driving visitors to your site through the building of quality links to your site and raising awareness in areas such as social media sites.
How does SEO work?
The major search engines – Google, Yahoo and Bing – are in the game of providing high quality and relevant results when people use their search facilities. To do this they evaluate each website and decide how relevant it is to a particular search string. This will depict how high up your site will appear in the search results. Studies have shown that the top three results get the majority of the traffic, and if you are not even on page one you will be losing lots of visitors. Each search engine has its own algorithm for working out how relevant a site is and - while nobody ever knows exactly what this algorithm is - experienced SEOs will be able to manipulate your rankings using various processes.
How can Yelter help me with SEO?
If you already have a website then Yelter can do an audit of your site’s current SEO and make recommendations for improvement. With years of experience doing SEO for many businesses, Yelter can manage your SEO from the ground up. Starting with keyword research, then developing an SEO strategy - both short term and long term – Yelter can take care of all your SEO needs, and provide monthly reports so you know exactly what is going on and how we are working for you.